ISBN: | 0137228511 |
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个人名称: | Kotler, Philip |
会议名称: | ( |
题名: | Marketing mananement analysis,planning,implemntation,and control: Philip Kotler. |
版本说明: | 8th edition |
出版发行项: | Northsestern university : prentice hall. 1994. |
载体形态: | 801p.: illus. ; 24cm. |
书目附注: | Inclucdes bibliographical references and index. |